Friday, July 9, 2010

How did you become a matchmaker and why do you charge for your service?

How did you become a matchmaker?

The simple answer is: it just came naturally. For over 16 years, I have been facilitating women and men through the stages of attraction through commitment. I see when things are a mismatch and when they are a match. I see when one person is not being genuine and the other is, and the woman is not always the “genuine” one and the man the “not genuine” one. As Paula Abdul wrote in the 1992 hit Straight Up, “the word and the deed go hand in hand”. So, in essence, I am a relationship analyst. I have analyzed and advised on hundreds of dating scenarios online since 2000. The blog website was started in June of 2010.

Why do you charge for your service now if it is something you have been doing for free in the past?

Matchmaking as a business is monetizing what I already do. In a perfect world, finding the perfect mate should not cost money! Doesn’t the Declaration of Independence say it is self-evident that “all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness?” It does and we do have the right. But searching for a mate does cost money.

Guys already know how many dollars they spend on buying drinks for random women just to get the opportunity to have a conversation, as well as the price of dinners and events. If it were not to impress women, many guys would own a more modest vehicle, with cheaper registration fees and insurance. It adds up!

Girls, equally, spend a lot on attracting guys. Haircuts, color, manicures, pedicures, jackets, skirts, sexy tops, shooz (flats, mid-level, platforms – all heights needed depending on the type of date and the height of the guy), and admission fees to places where girls think single men might be hanging out blow the entertainment budget easily.

Unless you are one of those people who married your high school sweetheart, romance is usually not free. It feels like such a waste when you spend cash to meet or date that quality person and the relationship goes nowhere. (I have been there. I know.)

A matchmaker and dating coach can save some time and assist in ending relationships that are not going anywhere. But, there are numerous reasons why I charge money for the matchmaking service.

First, it takes time. Making and maintaining contact with all of the people required to provide matches is a time-consuming daily activity. Second, it takes money to do this. I pay, like everyone else, to belong to clubs, go to meetings, and attend social functions in order to enhance the social network needed to supply quality matches. Phones, website, office, assistance, etc. are all regular business expenses incurred. I also support the economy by paying taxes. Third, the service is valuable, in my view, but my clients must be the judge. And, finally, I am not independently wealthy. By charging for this service, East West Attraction is available to devote detailed attention to clients. This is my work and I love it!

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